
In Singapore, the Elecronic Road Pricing (ERP) has proven to be quite a successful system implemented by our government since many years ago to curb the traffic congestion in the city area during peak hours.
Today, to the chagrin of motorists, who are already the most heavily taxed in the world, more ERP gantries have been erected by our government in recent years, even inside the restricted area to regulate the traffic flow in the inner city, besides the major expressways on the outskirts.
The above traffic sign is just one of those ERP warning signs to remind motorists already inside the restricted area to stay within the zone.
Unfortunately, the ERP has created a self-imposed mental block in, sad to say, the minds of a lot of professional people.
I recall, when I was still running 'The Brain Resource', located just inside the Central Business District, zoned as a restricted area under the ERP policy, many of my customers often used the ERP as the deciding factor to enter the city during peak hours in those days.
In other words, the ERP became a self-imposed regulator of their overall mobility, instead of pursuing what they actually wanted to do, e.g. visiting a cold prospect during early hours of the day.
Unconsciously, from the way I see it, inconsequential cost considerations took precedence over life &/or business priorities.
From a larger perspective, just imagine the ramifications of staying put in the comfort zone for the rest of our lives, & unwilling to take the risks of moving out.
On the other hand, the foregoing musing also reminds me of the wonderful writings of change strategist James O'Toole: the extreme difficulties of overcoming the 'Ideology of Comfort & the Tyranny of Custom'.
No wonder, life is a never-ending game, with which we have to constantly deal with dilemma & paradox.