RANDOM SPOTLIGHT: FCUK

This well-known fashion brand brings back memory of a really funny encounter many many years ago.

I was queuing up & noticed a middle-aged, but well-dressed, svelte looking Chinese lady in white pants standing in front of me. She was wearing a white belt bearing all the four bold alphabets in black arranged in a seemingly continuous run around her waist.

At that time, I wasn't aware of the brand at all. So, for that moment I was thinking to myself that maybe the four distinct alphabets were deliberately arranged to be mispelt that way so as not to offend people. What an intelligently bold statement!

I have subequently found out that 'fcuk' is a short, sharp & witty name for 'French Connection United Kingdom', famous for their casualwear catered to people of all ages.

On hindsight, I reckon that the brand owner certainly knew how to be original & distinctive in a highly competitive marketplace.