RANDOM SPOTLIGHT: FANCY TRADE NAMES

Generally, I reckon from the standpoint of strategic fit, one should always choose a trade name that somehow resonates with one's business aspirations.

I am nonetheless very intrigued by the tradenames chosen in the following instances, captured by my digital snapshots at the Suntec City shopping mall.

To be frank, I still don't see the connections.

Will somebody or maybe the boutique owners like to throw some light?

Or are they deliberate attempts to challenge consumers' established assumptions or plain marketing gimmicks to catch eyeballs?