RAPID RECAP: WEIRD IDEAS THAT WORK

These are some of the "weird" ideas [out of 110] suggested by innovation consultant Robert Sutton in his interesting book, “Weird Ideas that Work: How to Build a Creative Company”.

1. Hire slow learners. Hire people who make you uncomfortable, even those you dislike.

2. Hire people you don’t need.

3. Use job interviews to get ideas, not to screen candidates

4. Encourage people to ignore and defy superiors and peers.

5. Find some happy people and get them to fight.

6. Reward success and failure, punish inaction.

7. Decide to do something that will probably fail, then convince yourself and everyone else that success is certain.

8. Think of some ridiculous or impractical things to do, then plan to do them.

9. Avoid, distract and bore customers, critics and everyone who just wants to talk about money.

10. Don’t try to learn anything from people who say they have solved the problems you face.

11. Forget the past, especially your company’s success.