A TEMPLATE FOR ORGANISING QUICK THOUGHTS IN PREPARATION OF AN ELEVATOR PITCH

In my personal view, Geoffrey Moore, writing in his best seller, 'Crossing the Chasm: Marketing & Selling Disruptive Products to Mainstream Customers', has offered a simple & yet useful template for one to organise quick thoughts in preparation for an elevator pitch.

Just fill in the blanks as follows:

1. For (target customers);

2. Who are dissatisfied with (the current market alternative);

3. Our product is a (new product category);

4 That provides (key problem solving capability);

5. Unlike (the product alternative);

6. We have assembled (the key product features for your specific application);

Here's a simple example from the book, using Silicon Graphics in Hollywood:

1. For post-production film engineers;

2. Who are dissatisfied with the limitations of traditional film editors;

3. Our work station is a digital film editor;

4. That lets you modify film images any way you choose;

5. Unlike workstations from Sun, Hp or IBM;

6. We have assembled all the interfaces needed for post-production film editing;

After all, the purpose of an elevator pitch is to grab immediate attention from a target customer or an investor, to focus on the "essentials" of the business problem, & then, to get the conversation going.