PRAGMATIC INSIGHTS FROM THE EXPERTS

"Everything that we see we think of as information - it depends on how you define the word. To me I define the word information' in a very rich way because most of the time the word is made up of the word 'inform'. And if something doesn't inform you, if it isn't understandable, then it's not information to me; it's data. And you certainly can be overloaded with data if you think you should understand it, because it gives you anxiety."

~ information architect Richard Saul Wurman;