Saturday, May 29, 2010

RAPID RECAP: PRAGMATIC INSIGHTS FROM THE MARKETING GURU

"Companies think that marketing exists to support manufacturing, to get rid of the company’s products. The truth is the reverse, that manufacturing exists to support marketing. The company can always outsource its manufacturing. What makes a company is its marketing offerings and ideas."

"Marketing’s role is to sense the unfulfilled needs of people and create new and attractive solutions."

"Companies must pay attention to the fact that customers are getting more educated and have better tools, such as the Internet, at their disposal to buy with more discrimination. Power has been passing from the manufacturer to the distributor, and now is passing to the customer. The customer is king."

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer's watchwords are quality, service, and value."

~ Marketing guru Philip Kotler

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