Monday, June 21, 2010


According to marketing creativity expert Doug Hall, insight mining initiatives can start with spending more time with your customers.

He offers some great suggestions:

1) Observe how they use - or abuse - your products & services;

2) Hold a conversation about their likes/dislikes/frustrations;

3) Ask penetrating questions like:

a) What would be such a WOW that you'd willing to pay more $ for it?

b) If you could wave a magic wand, other than low price, what would you wish our products & services did for you?

[Doug Hall is the author of 'Jump Start Your Brain', 'Jump Start Your Business Brain', & 'Jump Start Your Marketing Brain'. He is founder/CEO of the training/consulting outfit known as 'Eureka! Ranch'.]

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