Monday, June 21, 2010

INSIGHT MINING FROM YOUR CUSTOMERS

According to marketing creativity expert Doug Hall, insight mining initiatives can start with spending more time with your customers.

He offers some great suggestions:

1) Observe how they use - or abuse - your products & services;

2) Hold a conversation about their likes/dislikes/frustrations;

3) Ask penetrating questions like:

a) What would be such a WOW that you'd willing to pay more $ for it?

b) If you could wave a magic wand, other than low price, what would you wish our products & services did for you?

[Doug Hall is the author of 'Jump Start Your Brain', 'Jump Start Your Business Brain', & 'Jump Start Your Marketing Brain'. He is founder/CEO of the training/consulting outfit known as 'Eureka! Ranch'.]

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