Monday, June 21, 2010

MARKETING DEFINED

1. “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing)

2. “The purpose of marketing is to earn profit by adding the maximum value at minimum cost.” (Colin Milner)

3. “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (American Marketing Association)

4. “Marketing is getting someone who has a need to know, like and trust you.” (Jon Jantsch)

5. “Marketing is the art and science of chossing target markets and building profitable relationships with them; it’s the art of demand management.” (Philip Kotler)

6.“Marketing is the art of meaningful differentiation” (John Lederer)

[Source: The Value Engineers: Quotation Quotient]

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