Monday, December 6, 2010

LEARNING FROM THE MASTERS: PAUL PLSEK

Paul Plsek, who wrote 'Creativity, Innovation & Quality', offers his synthesis model for the creative problem solving process, which he has designated as 'Directed Creativity'.

It comprises four phases:

1) Preparation:

2) Imagination:

3) Development:

4) Action:

This is in turn broken down into the follow steps, as he describes it:

"We live everyday in the same world as everyone else, but creative thinking begins with careful observation of that world coupled with thoughtful analysis of how things work and fail. These mental processes create a store of concepts in our memories. Using this store, we generate novel ideas to meet specific needs by actively searching for associations among concepts. Seeking the balance between satisficing and premature judgment, we then harvest and further enhance our ideas before we subject them to a final, practical evaluation. But, it is not enough just to have creative thoughts; ideas have no value until we put in the work to implement them. Every new idea that is put into practice (that is, every innovation) changes the world we live in, which re-starts the cycle of observation and analysis."

No comments:

Post a Comment