TODAY'S VIP (VERY IMPORTANT POSE)

"Strategy demands that you ask tough questions of yourself. It challenges your beliefs. And that's a hard thing to ask of humans. We're wired to ignore anything that might cause us to change our mind...

... It's a lot easier to focus on a tactic. We like to master things, and you can do this at a tactical level... "

~ Gord Hotchkiss;